Press Release : AASCAR Bags Billa 2 Tamil Nadu Theatrical Distribution

Tuesday, April 24, 2012

Press Release : AASCAR Bags Billa 2 Tamil Nadu Theatrical Distribution

INE and AASCAR COLLABORATE FOR TAMIL NADU THEATRICAL DISTRIBUTION OF BILLA 2

* IN Entertainment (INE), part of the Hinduja Group, which is presenting & producing AJITH KUMAR’s BILLA2, has confirmed that the Tamil Nadu Theatrical Distribution Rights have been sold to AASCAR Ravichandran

* BILLA2, currently in post production, is being readied for a Wide Summer Release

* All Distribution Rights of the Film, excepting Kerala and Hindi Dubbing Rights, have been sold at record breaking prices garnering Revenues exceeding Rs 40 Crore

* This makes BILLA2 Ajith’s highest revenue generator and puts BILLA2 as one of the top PRE SALES Revenue Generating Films of all time in the Tamil Film Industry

Chennai April 23, 2012
IN Entertainment (India) Limited, the presenter and producer of BILLA2 along with Wide Angle Creations, has confirmed that they have entered into a sale agreement with AASCAR Film for theatrical distribution rights of Tamil Nadu. Deal Value is upwards of Rs 26 Crores with AASCAR spending on analogue and digital prints.
Sunir Kheterpal, CEO – IN Entertainment, says, “There was a huge interest amongst potential buyers for the Tamil Nadu Theatrical Rights of BILLA2. After having extensive discussions with several parties over the past four weeks, we decided to collaborate with AASCAR based on their commitment on marketing spends and an ability to give the Film a hassle free wide distribution release in Tamil Nadu. We are currently working on the plans for May and shall soon make announcements on certain important dates to watch out for.”
Confirming his association with the Film, AASCAR Ravichandran said, “BILLA2 is a hugely anticipated summer release this year and we are very happy to associate with INE for release of the Film in Tamil Nadu. It is an Ajith starrer, part of the hugely popular BILLA franchise and the first Big Film to hit screens post IPL this year. We are very excited about this association and are working towards giving the Film tremendous publicity, marketing and promotional push in May.”
BILLA2 has been shot over 103 days across Hyderabad, Vizag, Goa, Mumbai, Kashid and Gerogia. The producers have left no stone unturned in ensuring that the Film got all the Crew support it required to accomplish the vision behind the final product. Jaika Stunts out of Thailand was roped in for specialist hand to hand stunts while Action Concept, the Germany specialist company in the field of Stunts and Action was roped in for Georgia based action scenes. Action Concept provided the Stunt Direction team for Shah Rukh Khan starrer, DON 2. BILLA2 is costliest Ajith Film ever made. The Film, currently in post production, is being readied for a Wide Summer Release targeting simultaneous release in Tamil Nadu, Karnataka, Andhra Pradesh, Kerala along with North India and International markets. Music for the Film is slated to hit stores across Tamil Nadu on May 1, which is Ajith’s birthday.
The Film will release as “DAVID BILLA – The Beginning” in Andhra Pradesh as a Telugu Dubbed Version, as Tamil Original Language version in Kerala and both as Tamil and Telugu Dubbed versions in Karnataka. International Release and North India release shall be on English Subtitled prints in order to generate wider audiences and a larger exposure to Tamil Films. Andhra Pradesh Rights are with SVR Media, Karnataka with Leader Films (who also distributed Mankatha), Music with SONY Music, Satellite TV with SUN TV and Overseas with US Based GK Media. Distribution for Kerala and North India shall be tied up within this month by which time the Producer would have generated a PRE SALES revenue exceeding Rs 40 Crores from the Film. All territories have been sold at record prices for any Ajith film till date. Overall revenue from the Film is higher by 35% as compared to the previous Film with certain territories outside of Tamil Nadu going for as much as 80% increase thus increasing the share of revenue from outside of home State while highlighting the sales and exploitation strategy.
The Publicity Designs and Posters released so far have helped create tremendous intrigue and excitement around the Film. This along with the fact that it is an Ajith Kumar Film and belonging to a super successful and popular BILLA franchise helped generate more than a million hits for the one minute long teaser of the Film within 7 days of its release on YOUTUBE. BILLA2 now holds the record for a Teaser to reach one million hits on YOUTUBE for any South Language Film. This highlights the immense craze, following and support that fans of Ajith Kumar bring forth on anything to do with him on the social networking sites.

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ALL ABOUT AJITH

Ajith Kumar
Born Ajithkumar Subramaniam
May 1, 1971 (age 39)
Secunderabad, Andhra Pradesh, India
Residence Chennai, Tamil Nadu, India
Occupation Actor, screenwriter, producer, auto racing driver
Years active 1992-present
Spouse Shalini

Ajith Kumar (Tamil: அஜித் குமார்; Sindhi: अजित कुमार; born 1 May 1971) is an Indian film actor who works mainly in Tamil cinema. He began his career as a supporting actor in a Telugu film before gaining critical recognition in the Tamil thriller Aasai (1995).^[1] A succession of high-grossing films followed where Ajith was usually depicted as a romantic hero, with Kadhal Kottai(1996) and Kadhal Mannan (1998) being the most notable. He later forayed into method acting, as seen in Vaali (1999), Mugavari (2000), Kandukondain Kandukondain (2000) and Citizen(2001) ^[2] before establishing himself as an action hero with popular films including Amarkalam(1999), Dheena (2001), Villain (2002), Varalaru (2006) and Billa (2007).

He has won three Filmfare Best Actor Awards in Tamil, all for films which showcased him in multiple roles. Ajith performs predominantly in leading roles in major studio films, genres ranging from romantic comedies and drama to action thrillers. In addition to his acting, Ajith, in a sabbatical, participated in the 2004 British Formula Three season as a race driver for a minor outfit, and was ranked the third best motor car driver in India at his peak.^[3] Ajith remains a popular figure in the media of Tamil Nadu, making headlines for his relationships before his marriage to former actress Shalini,^[2] his long-running media-built rivalry with fellow actor Vijay^[4]^[5] and his controversial statements in a few occasions.

Acting career

Early career

Ajith Kumar was born as the middle child in Secunderabad, a city north of Hyderabad to aPalakkad Iyer father ^[7] and a Sindhi mother, and was brought up in Chennai, Tamil Nadu.^[8] Ajith began speaking Tamil only after entering films.^[8] He dropped out of Asan Memorial Senior Secondary School in 1986 before completing his higher secondary.^[9] He took up work as a two wheeler auto mechanic, and got himself a driver's licence to coincide with his interests, that of car / bike racing. At 18, Ajith had to take up a job to support his career in racing. Joining as an apprentice, he rose to be a merchandiser with a garment export company, doing small-time press ads and TV commercials occasionally. He had put a lot of money into racing and would borrow tyres from his friends who used to help when the chains wore out as there was no money in racing at that time. Following an accident, several business agencies pushed him into modeling for advertisements in print media. He had to make a choice between films and racing, and as the movies were happening and generating him some money, he began concentrating on it.^[9]

Aged 20, Ajith was selected by Telugu film producers, Lakshmi Productions, to star in their film; however shooting was stalled soon after filming began, following the death of the film's director.^[10] Ajith then started his film career at the age of 21 appearing in the low budget Telugufilm, Prema Pustagam in 1992, which remains his last direct Telugu film to date. His first Tamil film Amaravathi, directed by then newcomerSelva, was a moderate success and his voice was rendered by fellow actor, Vikram.^[9] After the release, Ajith whilst training for an amateur motor race, suffered a fall, injuring his back and underwent three major surgeries resulting in a bed rest for one and a half years.^[10] Following the injury in 1993, Ajith played a supporting role in the Arvind Swamy starrer, Paasamalargal, before appearing in a supporting lead role in the family drama, Pavithra, which featured him as an ailing patient shown maternal affection from Raadhika.^[11]

Breakthrough (1995-2000)

In 1995, after a supporting role in the Vijay starrer Rajavin Parvaiyile, Ajith appeared in his first major success, Aasai. The film directed byVasanth and produced by Mani Ratnam, featured him in the lead role opposite Suvalakshmi, whose brother-in-law infatuates about her. The film became a big success and established Ajith as an upcoming actor in the Tamil film industry.^[1]^[12] He later played the lead in Kalloori Vaasal co-starring Prashanth and Pooja Bhatt.^[9] Ajith's second blockbuster came in the form of National Award winning Kadhal Kottai, in which Ajith reunited with Agathiyan, the director of the earlier project Vaanmathi.^[13] The film which told the tale of two people falling in unconditional love without seeing each other until the climax. The film paired him opposite Devayani, with Heera Rajgopal, who Ajith fell in love during the making of the project, playing a supporting role.^[14]

After the success of his films in 1996, the following year saw a series of five failures,^[10] the most notable being Amitabh Bachchan's Tamil production Ullasam with Maheswari, in which he was paid a salary of Rs. 2 million for the first time.^[9] Ajith returned with another successful project in Saran's Kadhal Mannan, with the "masala film" setting the foundations for an expanding fan base.^[9] Following films Aval Varuvalaand Unnidathil Ennai Koduthen also became successes, with the latter featuring Ajith in a praised guest role. After a couple of average grossers in Uyirodu Uyiraga and Ramesh Khanna's Thodarum, Sundar C's romantic drama Unnaithedi opposite Malavika became another comeback film and set the tone for a series of big successes. S. J. Suryaah's thriller, Vaali, which portrayed him in dual roles oppositeSimran, became his biggest hit til date following its release.^[10] The film told the story of a deaf and mute brother setting his eyes on his younger brother's wife, with Ajith's portrayal of the two brothers winning him his first of many awards for Filmfare's Best Actor.^[15] Furthermore Ajith's portrayal of the brothers was also praised, with critics claiming that the film was an"instant classic" with Ajith showing that he is a "talented actor".^[16] The two following supporting roles in the drama films Anandha Poongatre and Nee Varuvai Ena also brought Ajith plaudits for his portrayals. His final film before the new millennium was another blockbuster, Amarkalam directed by Saran and featuring Shalini, whom he married shortly after the film. Amarkalam told the story of a negelected child who grew up and fails to show feelings of love or affection, becoming a gangster in the process, with Ajith's depiction of his rogue character appreciated by critics.^[17]

His next, Mugavari, won him commercial and critical praise.^[18] The film revolved around the life of a struggling music composer who faces sacrifices to proceed in his career. The film featured dual endings, one with Ajith succeeding in his career, the other with Ajith dejected. Ajith's performance was yet again praised with critics from Rediff, claiming that "Ajith is the real winner", drawing an allusion with the film's script, whilst adding that "it is amazing to see how Ajith has grown as an actor. He brilliantly portrays the vulnerable and sad Sridhar".^[19] He also appeared in A. R. Rahman's 2000 musical Kandukondain Kandukondain directed by Rajiv Menon. The blockbuster featured Ajith alongside prominent actors Mammooty and Abbas and actresses Aishwarya Rai, Tabu and Srividya.^[20] In a similar role to his previous film, Ajith played a struggling film director facing an oscillating relationship with Tabu, with the pair being unanimously praised for their roles.^[21]^[22]His first failure in eight films, came in the form of the army based Unnai Kodu Ennai Tharuven co-starring Simran.^[17]

Ups and downs (2001-2005)

In 2001, Ajith appeared in Dheena, A. R. Murugadoss's debut film co-starring Laila Mehdin and Suresh Gopi. The film, indirectly marked the beginning of a new image of Ajith, that of an action hero that would appeal to the masses.^[23] Furthermore from the successful film, Ajith's nickname in the film, Thala, Tamil for Leader, became a new identity for the actor amongst his fans.^[24] His next was the much-hyped thriller,Citizen, portraying Ajith in ten different get-ups and it became an above average success at the box office, despite being labelled a disappointment from critics.^[25] A role in the family drama, Poovellam Un Vasam followed opposite Jyothika and was a success commercially and critically earning a Special Best Actor Award from the Tamil Nadu State.^[26] The year ended off with an appearance in Santosh Sivan's Hindi project, Asoka, in which Ajith appeared in a brief negative role alongside Shah Rukh Khan. 2002 saw Ajith appear in three films, the first two; Red and Raja being average grossers, the former further building up his image as an action hero.^[27] The third film, Villain, in which Ajith appeared in dual roles, one as a mentally ill handicap, became a blockbuster and in return earning Ajith his second Filmfare Best Tamil Actor Award.^[28]^[29]

The following years, from 2003 til 2005, saw Ajith appear in a fewer amount of films due to his career in motor racing becoming more prominent.^[30] 2003 saw the release of his long-delayed Ennai Thalatta Varuvala and the police-drama Anjaneya, both failing commercially. His next Jana with Sneha also became a big failure, with the Saran film, Attagasam being his only hit in the period.^[31] The film, saw Ajith portray dual roles, with a song, Thala Deepavali penned to promote his action image.In 2005, the failure of the Linguswamy film Ji, despite garnering positive reviews and taking a strong opening, saw Ajith take a sabbatical from acting to re-work his image.^[32]^[33]

Success and stardom (2006-present)

During 2006, Ajith returned from his hiatus by appearing in P. Vasu's Paramasivan for which he had lost twenty kilograms to portray the lead role.^[34] The film enjoyed a moderate success, scoring over Vijay's Aadhi, which also released in the same week, at the box-office.^[35] Critics from The Hindu stated Ajith looked "trim and taut" in the film with "only his eyes seeming to have lost some of its sparkle", following the major weight loss.^[36] Furthermore, for Paramasivan and his two other projects in 2006, Ajith sported long hair, which was being grown forBala's project, Naan Kadavul, which Ajith eventually opted out of. Similarly his next, AVM Productions's, Thirupathi directed by Perarasuperformed above average business at the box-office, despite garnering poor reviews, with Rediff critics citing that the film is "anything but sensible" but that Ajith "salvages the situation with a spirited performance".^[37] Ajith summed up a successful comeback by the release of his long-delayed film, Varalaru which went on to become his biggest success til date. The K. S. Ravikumar film co-starring Asin, portrayed Ajith in three roles, including that of a classical dancer, with his portrayals being critically praised.^[38]^[39] Moreover, the film fetched Ajith his third Filmfare Best Actor Award, on its way to becoming a blockbuster.^[40] Ajith's first release in 2007, Aalwar became a debacle at the box-office, with his previous film still continuing to run in theatres even after Aalwar had stopped it's brief theatrical run.^[41] Kireedam, a remake of the 1989 National Award winning Malayalam film of the same name was released to positive reviews, with the film also becoming a moderate success.^[42] During the shoot of the film, Ajith developed a further spinal injury, a recurrence of his problem earlier in his career.^[43]

Ajith then starred in a remake of a 1980s Rajinikanth starrer, Billa, which became a blockbuster.^[44] The film fetched critical praise for Ajith, becoming a trendsetter for stylish art direction and cinematography in India.^[45] Billa, yet again, featured Ajith in dual roles one of a notorious don whilst the other played an innocent person who had to act as the don, following the former's death. After Billa, Ajith appeared in the filmAyngaran International production Aegan, directed by the choreographer turned director Raju Sundaram. The film, a remake of the 2004 Hindicomedy Main Hoon Na, only managed to do average business at the box office.^[46] Following a year's worth of production, Ajith's latest release, Aasal released in February 2010, taking a grand opening at the box office. The film, which also featured Ajith in dual roles, saw Ajith creditted as a screenwriter along with his role of being a don neglected by his brothers in the quest for their father's will.^[47] After a second foray into motor racing, Ajith has signed up to star in a film directed by Venkat Prabhu, titled Mankatha, which started in late October 2010.^[48]

Racing career

Ajith is a keen race car driver and has driven in circuits around India in places such as Mumbai, Chennai and Delhi. He has also been abroad for various races including Germany and Malaysia. He drove in the 2003 Formula Asia BMW Championships.^[49] He is presently racing in the 2010 Formula 2 Championship along with two other Indians, Armaan Ebrahim and Parthiva Sureshwaren.^[50]

Formula BMW Asia (2003)

After a one-off race during the Formula Maruti Indian Championships in 2002, where he finished in fourth place, Ajith signed a contract with manager Akbar Ebrahim confirming his participation in the inaugural Formula BMW Asia Championship. Despite spinning out in the first lap of his first race, Ajith successfully completed the season by finishing seventh in the season.

Formula 2 (2010)

After a six year sabbatical, Ajith signed up for his third season of car racing by participating in the 2010 season of the FIA Formula Two Championship.^[51] The decision to be involved in the sport was made after Ajith's film directed by Gautham Menon was delayed, allowing Ajith to participate for the whole season.^[52] Prior to signing up, Ajith competed in the final round of the MRF racing series in Chennai in February 2010, but failed to finish the race due to mechanical problems. Further trials in Sepang, Malaysia followed suit as he practised for the season's beginning in April 2010 in his Formula Renault V6 car with Eurasian Racing, shedding 11 kilograms during training.^[53]

Personal life

Family

Ajith Kumar was born on 1 May 1971 to a Palakkad Iyer named P. Subramaniam and his wife Mohini, of Sindhi origin from Kolkata, West Bengal.^[3]^[54] Ajith later created the non-profit organisation "Mohini-Mani Foundation", named after his parents, in order to promote self-hygiene and civic consciousness and to help ease the problems of urban sprawl.^[55] Ajith Kumar was the middle son out of three brothers, the others being Anil Kumar, a stock broker in New York and Anoop Kumar, an IIT Madras graduate working in Seattle. The latter brother was recently involved in the court case of fellow actor, Prashanth's, divorce.^[56] Moreover, Ajith had younger twin sisters, both of whom died young.^[3] Through his marriage to actress Shalini, Ajith became brother-in-law to actor, Richard Rishi, and actress Shamili, who appeared as his sister-in-law in Rajiv Menon's Kandukondain Kandukondain.

Relationships

In 1999, during ths shoot of Saran's Amarkalam, Ajith began to date his co-star Shalini. At that time, their involvement made him a regular subject of tabloid gossip, a role to which he was accustomed following his previous relationship. Ajith proposed to Shalini in June 1999, and following consultations with her family, she agreed.^[2] They were married in April 2000 in Chennai in a grand ceremony. As both were of different religions, Ajith being a Hindu Brahmin and Shalini being Protestant Christian, they were married together under the customs of both religions. After their marriage, Shalini retired as an actress and became a full time housewife, following the completion of two unfinished projects.^[57] On 3 January 2008, their daughter, Anoushka, was born in Chennai.^[58]

Awards and nominations

Won:

Filmfare Best Actor Award for Vaali (1999)
Filmfare Best Actor Award for Villain (2002)
Filmfare Best Actor Award for Varalaru: History of Godfather (2006)
Tamil Nadu State Film Special Award for Best Actor for Poovellam Un Vaasam (2001)
Vijay Award for Favourite Hero for Varalaru: History of Godfather (2006)

Nominated:

Zee Cine Award for Best Actor in a Negative Role for Asoka (2001)
Vijay Award for Favourite Hero for Aegan (2008)

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Tuesday, April 24, 2012